Tag: GEO
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Dummy case study: a local service brand
A plumber in Utrecht started showing up in Gemini answers after publishing city-level service pages.
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Five content types that get cited often
Comparison pages Original data Clear how-tos Product specs Pricing tables
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ChatGPT citations vs Google AI Overviews
The same brand can rank in one engine and stay invisible in another. Track each model on its own.
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Why crawler logs matter for GEO
If bots never fetch a page, that page cannot show up as a citation. Logs show the gap between publish and crawl.
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What is generative engine optimization
GEO is the practice of making your brand visible in AI answers, not only in classic search results.