Blog
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Dummy case study: a local service brand
A plumber in Utrecht started showing up in Gemini answers after publishing city-level service pages.
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Plugin test: custom REST routes
Use this post when you check that a plugin registers routes under its own namespace.
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PerplexityBot hit our homepage overnight
Sample news item. A real site would attach the log lines and the URL path here.
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Five content types that get cited often
Comparison pages Original data Clear how-tos Product specs Pricing tables
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A simple robots.txt for AI bots
Allow GPTBot and ClaudeBot if you want to be cited. Block them only when you have a reason.
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ChatGPT citations vs Google AI Overviews
The same brand can rank in one engine and stay invisible in another. Track each model on its own.
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Why crawler logs matter for GEO
If bots never fetch a page, that page cannot show up as a citation. Logs show the gap between publish and crawl.
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Installing a WordPress plugin from a zip file
Go to Plugins, Add New, Upload Plugin, then activate. Keep a backup before you test on production.
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What is generative engine optimization
GEO is the practice of making your brand visible in AI answers, not only in classic search results.
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How AI search engines find your pages
GPTBot, ClaudeBot, and PerplexityBot crawl public pages and use them as sources. A clean sitemap and fast HTML help. This post is dummy content for plugin testing.